Seen on the Lomography.com website :

Fujifilm Continues Discontinuation Streak With Superia 400 120 and Reala 120

Just when we’ve thought the worse is over, an update regarding Fujifilm’s further discontinuation of its film came up a little late last week.

Last Monday saw the news of Fujifilm’s confirmation to discontinue the Provia 400X and Neopan 400 film.

Unfortunately, it appears that the sad news does not stop there – according to the report made by the British Journal of Photography, Fujifilm has also confirmed that it has ceased production of two of its 120 film variants, namely Superia 400 and Reala.

“Due to the prominence that digital has in today’s society combined with a decline in global demand of traditional films, Fujifilm has had to make a difficult decision to withdraw a number of films from its range. […] We would also like to thank all our customers who have supported these film brands over the years.” — Gabriel Da Costa (Product Manager for professional film, Fujifilm) via the British Journal of Photography

Oh, say it isn’t so!

All information was taken from the British Journal of Photography.